Chocolate you can feel good about

Firstly, if you have a few minutes, you’ve got to read this article in the NY Times: When Chocolate is a way of life.

Monica Kramer recently sent Brent and I an email (and link to that article) about those cacao bean farms in Ecuador. Here’s an excerpt from her email:

I saw this article in the New York Times and thought of you…  It’s the little guys like this who can benefit from the the social media services your company offers so I thought I would pass this info along… Wouldn’t it be great if they could do weekly video broadcasts about their chocolate and show the world how they make it and how the employees lives are improved because of people such as us who are buying from them to help keep their organic and sustainably raised crops going because of this incredible global marketing campaign you guys created for them!  Talk about getting to know and support your [food] source.  :-)

 

I love seeing great ideas put into action! I’ve always hoped that the economies in Latin American countries could grow stronger so that more people would benefit from the wealth that lies within their own country. I think it takes some  business smarts, like what Ms. Logback brought to Kallari, to make some of these changes. And Monica’s right… incorporating the online community into this Ecuadorian business would certainly help them gain the exposure they need, espeically if they’re going to start making their own chocolate in their own factory. Wow!

Looks like they’re looking for volunteers currently, and unfortunately Brent’s & my ‘pro bono’ queue is pretty long right now. But I sent the farm in Ecuador an email with some ideas of incorporating videos, blogging, video-blogging, etc into their business. I hope they get some exposure & tap into the social media scene!

(P.S. I hear that they sell their chocolate at Whole Foods. I’ll have to check into that… Mmmm.)

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